Client: SNV Netherlands Development Organization
Period: August 2020 – January 2021
SNV has been supporting Khulna City Corporation (KCC) in providing Faecal Sludge Management (FSM) service. This assignment aims to develop a complete market plan to support KCC for its block desludging service along with the communication materials aiming to drive the demand for this service higher. Consiglieri will also design communication, campaign plan, and monitor the campaign effectiveness. Consiglieri is using HCD approach and KAP for consumer research and 4 P’s of the marketing mix for marketing strategy development.