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Marketing Led Research for Developing Marketing Strategies for SWEEP Enterprises

Client: Water and Sanitation for Urban Poor

Period: June 2019 – August 2019

SWEEP is one of the PPP (Private Public Partnership) initiatives of WSUP having standard Faecal Sludge Management (FSM) agenda. In spite of offering numerous benefits over the conventional methods, the mechanized method (vacutag) of SWEEP has not yet been popular in the LICs (Low Income Communities) of Chattogram city. To develop effective marketing strategy, Consiglieri was awarded one of the researches. The outcome of the research is insights and ideas for developing marketing strategy and campaign design.