Consiglieri conducted research to generate business cases on ‘Engaging women in agricultural market systems in the context of FtF Zone in Bangladesh. In this study, Consiglieri used USAID guidelines for Business Case making and DCED guidelines for Women’s Economic Empowerment for assessing gender dimensions. This gender focused study was mostly qualitative in nature and the sample studied for this study was from Barisal, Khulna, and Dhaka. This study adopted grounded theory approach and FGDs, KIIs for data collection.